Recently, good news came from Chinalco Zhongzhou Aluminum Industry Co., Ltd. after two months of unremitting efforts, non metallurgical grade aluminum oxide (referred to as non aluminum) products took the "buy aluminum, find Chinalco" ship and sold 566 tons to India, opening the door of foreign markets for the first time.

Facing the severe situation of increasingly fierce competition and low price in the market of metallurgical grade alumina, the company found that there are many fluoride salt, refractory and ceramic production enterprises in the market, their production raw materials are similar to metallurgical grade alumina, but they are different from metallurgical grade alumina in some attributes, and the price is also higher than metallurgical grade alumina. This is the "non metallurgical grade alumina" such as aluminum pentahydrate, neutral alumina and low sodium alumina.

In recent years, Zhongzhou aluminum industry focuses on the vision and product structure adjustment plan of "international leading production base of fine alumina (including non metallurgical grade alumina)". Based on the principle of market-oriented and benefit maximization, on the basis of making full use of existing equipment and according to different requirements of different product production processes, it adopts the transformation of existing production processes and changes of processes respectively System, change of seed decomposition system, adjustment of washing process and other methods, "release" part of production capacity of metallurgical grade alumina, turn to develop non metallurgical grade alumina products with large technical content, high value and good economic benefit, and put them on the market, realizing the production of this product from nothing to have, and becoming an important production of A-share listed company's growth enterprise board Raw material supplier At the same time of grasping the domestic market, the company vigorously develops the international sales market. "We must go out on the road of innovation and change and insist on efficiency."

The person in charge of the company's marketing and purchasing center put forward the idea of expanding the space for creating efficiency and developing the overseas market. At the end of July, he took the lead to communicate with Chinalco Qingdao International Trade Co., Ltd. for investigation. After providing samples and relevant parameters of non metallurgical alumina products, he got a negative answer.

Zhongzhou people have to break through difficulties bravely, and improving quality is the key to success. The marketing and purchasing center has repeatedly investigated the needs of customers, invited Qingdao international trade to assist in the field research, and carried out technical research with the second alumina plant and other units, and quickly finalized the production plan of export products. By strictly controlling the water content, whiteness, granularity and other indicators of the product, changing the sampling inspection to one by one test, further stabilizing and optimizing the production process, producing higher quality products, and obtaining the intention of the foreign side to agree to trial.

Marketing is to provide high-quality services, "customized" is the "golden key". Foreign customers have almost perfect requirements for product details, and export products require special packaging printed in English. However, the company has no experience in non metallurgical alumina export business in the early stage. How to use the existing resources to improve and reuse the packaging bags? After many negotiations with the second alumina plant and Zhongzhou logistics, we finally changed the inner plastic packaging bag to the outer lining protective bag, which not only reduced the material cost, but also effectively ensured that the product was clean and pollution-free during the transportation. In order to further reduce the cost, the purchasing personnel learned about the export packaging specifications and patterns of the products of relevant enterprises, contacted with many packaging bag manufacturers, and after comprehensive comparative analysis, repeated four design modifications, the final determined processing of special packaging bags was 5% lower than the budget.

To go out of the country, we must have a strong brand, and strive for perfection to win the hearts of the people. Domestic products only need to be labeled on the outside of the product stack, while foreign customers require to indicate the production batch number on each bag of products. The task is heavy and the personnel is few. The sales staff of non metallurgical alumina assists the quality inspection personnel to mark each bag of products manually one by one. At the same time, the packaging scale should be calibrated regularly, and a new scale should be added for manual re inspection to control the weight error of each bag of products at about 2kg A good beginning is half the battle. Recently, Indian customers reported that the company's products are in good use. Qingdao international trade also affirmed the rapid response and high-quality service of Zhongzhou people, and provided samples to Japanese and Korean enterprises, which is expected to further expand the international market sales space.(From SMM)